LIEM CHEUNG CREATIVE

ART & DESIGN JOURNEY

About

Believing in the communicative power of design, Liem can translate strategic positioning into meaningful visual language in the global market.

Be honored with 7 award-winning designs in the consumer branding area. As an award-winning designer, Liem possesses over 20 years of brand design experience, providing strategically-driven creative solutions across a wide variety of international clients across industries and around the globe.

Liem’s Asian art background and design experience inspire his artistic creations, connected to the power of communication arts, infusing a western conceptual mindset with Asian painting techniques to create a unique East meets West style.

Since 2015, Liem has attempted to step in the area of fine arts. His artworks have received extensive acclaim. One of his outstanding series of animals in black & white, positive & negative with strong contrast, conveys the vital message of protection for endangered species and their natural habitats, the preservation of ecological balance, and calling attention to the devastating impact of deforestation.

Liem Cheung

PORTFOLIO

ANIMAL PORTRAITS

Developed a black & white brushstroke style with a very high contrast colour scheme, divided to half dark and half light, adding a touch of colour to the eyes or colouring to a small part of the painting to enhance the power of the it's focal point, the idea is coming from Yin & Yang, the symbol of life balance. The composition of each painting has been carefully designed constantly as a unique appearance for the character.

Creative